KEDGE Business School MSc International Sport & Event Management

The field of sport plays host to a number of professions concerned with the organisation, management and marketing of sport. People working in this arena are highly specialised, as the organisation of sports events requires specific skills that are constantly evolving. This Master of Science (Msc) ranked second in the EdUniversal 2024 index in the sport management category.

Curriculum (courses, subject modules)

PRE-SPECIALISATION YEAR

SEMESTERS 1 & 2

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in international sport & event management

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

SPECIALISATION YEAR

SEMESTER 1

• Commercial business strategies in sport organisation
• Commercial & social sponsorship and operational activations
• Sport media consulting and event communication operational strategy
• Sport career services
• Event, experiential, social and cultural marketing for sport & e-sport
• International sport business projects and business intelligence
• Legal framework for sport competitions and their stakeholders*

SEMESTER 2

• Strategic management and sales & digital marketing in sports organisations
• Brand management in sports organisations
• Fan experience & stadium strategic management
• Corporate social responsibility in sports and destination marketing
• Economics and finance of professional teamsports
• Celebrity & talent marketing management
• Contractual organisation of sport events*

*Courses also available in French

ADDITIONAL CONTENT

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 17400 and 29900 euros

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country. 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Annual salary after graduation

• Average Salary : 35000 € (EUR)
• Minimum Salary : 30000 € (EUR)
• Maximum Salary : 60000 € (EUR)

Average time for obtaining the first job offer : 90% of graduates find a job within 6 months after graduation

Employment opportunities :

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

• Head of Partnership/Sponsorship,
• Business Manager,
• Brand Manager,
• Project Manager - Events,
• Guests Services Manager,
• Head of Sponsoring and Public Relations,
• Communication Manager,
• Head of Marketing/Merchandising/Ticketing,
• Head of Promotion for Sport Brands,
• Stadium Manager, Consultant in Sport Marketing,
• Hospitality Manager

Program enrolment information and statistics

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 34 months

Degree : Master of Science

Campus : 1st year in Bordeaux or Marseille - 2nd year in Marseille

Language : English

Faculty profiles

KEDGE Business School is a leading French management school with campuses across France (Paris, Bordeaux, Marseille, and Toulon), internationally (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan), and associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (including 28% international students), 202 permanent professors (with 42% international), 329 international academic partners, and over 85,000 alumni worldwide. KEDGE offers a range of 38 management and design programmes for students and professionals, and provides customised training for companies nationally and internationally. Since 2020, KEDGE has established its own apprenticeship training centre.

A member of the Conference of Grandes Écoles and accredited by AACSB, EQUIS, and AMBA, labeled EESPIG, and certified Qualiopi, KEDGE Business School is a state-recognised institution with targeted programmes. KEDGE is ranked by the Financial Times as the 29th best Business School in Europe and 18th worldwide for its Executive MBA in 2023. Its promise to be an original, sustainable, and inclusive school is embodied through the KEDGE IMPAKT strategy, based on three pillars: Care for People, Act for the Planet, and Innovate for Tomorrow.

Campus facilities & Student Life

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.

Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.

The campus facilities:

• 57 classrooms
• 6 auditoriums of which a sheltered outdoor one
• 22 brain bubbles: spaces dedicated to collective reflection sessions
• 20 rooms dedicated to associations
• 1 fitness centre
• 4 catering areas
• 2 Hubs
• 1 new incubator dedicated to business start-ups (KEDGE entrepreneurship Daniel Carasso)
• 370 lockers
• 7700m2 of outdoor space including numerous terraces

State-of-the-art facilities

The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.

• Modular and adaptable classrooms
• Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
• Brain bubbles (spaces dedicated to collective reflection sessions)
• A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.

Facilities focused on innovation, co-creativity and entrepreneurship:

• The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
• KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.

Facilities focused on the students’ needs and expectations

KEDGE is resolutely focused on the well-being of its scholars and provides them with:

• Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
• An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
• A developed community life with dedicated spaces
• Nearby accommodations
• Easy access to the campus with sustainable mobility as a priority
• Lockers available for sports or personal belongings.

A campus that respects its environment

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.

The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).