EM Normandie Business School MSc International Marketing and Business Development
Program overview
- 100% English-taught programme with an intercultural approach
- Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management and Web Marketing
- Build your own network thanks to business events and company meetings
- Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
- Get your professional qualification from the Chartered Institute of Marketing (CIM)
Curriculum (courses, subject modules)
- Cross-cultural management
- International business negotiation
- International market research
- E-commerce, webmarketing and mobile marketing
- New product development
- Brand and services marketing
- International development in practice
- Critical issues in management
- Digital disruption and industry 4.0
- Business challenge
- Cases in ethical and sustainable development or change management and organisational transformation
- Research methodology and dissertation outline
- Career path
- Internship
- Thesis and oral presentation
Professional experience
- Business Challenge
- 4-to-6-month internship in France or internationally
Admission conditions
Required diploma(s) :
- Bachelor
Tuition & Fees
Between 14500 and 14500 €
Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.
Tuition fees for the year 2024-2025: €14,500
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.
More information about the Two-year MSc Track : 2-year MSc.
Application
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
Apply online at join.em-normandie.com
Employment opportunities & career impact
Employment opportunities :
Examples of positions
Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.
Statistics based on the 2023 professional integration survey for 2020, 2021 and 2022 graduates.
- 83% net employment rate
- 78% in executive employment
- 100% on permanent contracts
- 22% work internationally
- 60% of students in employment found a job before graduating;
- 100% of graduates in employment found a job within 6 months
- 92% satisfied with their first job
- Average gross annual salary including bonuses in similar roles : €45.900
Example of companies where our graduates work
Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.
See
Legend
Video interview with the program director
Additional information / brochure
Request info / Application