ESCP Business School - Turin Campus Master in International Food and Beverage Management

The programme is open to everyone passionate about the F&B industry and who wants to work in it from a management perspective. You don’t have to be a “specialist” in the F&B sector to be admitted.

You will have the opportunity to strengthen your general Management skills through courses covering Marketing, Finance, Sales, HR Management and different Strategy areas.

Once you have completed the programme, multiple scenarios will be open in a multinational company or in a small-medium enterprise, in a start-up or in a consolidated business in Europe or around the world.

Curriculum (courses, subject modules)

You will have the opportunity to strengthen your general Management skills through these intensive Core Modules.

• Financial Accounting in F&B
• Understanding Food and Beverage's Financial Challenges
• Managerial Economics: micro foundations in F&B
• Marketing Principles in F&B
• Corporate Strategy: successes, failures and challenges in the F&B industry
• Supply Chain & Operations in the F&B industry
• HR Management & Cross-Cultural Dynamics in F&B
• International Business Law & Food regulations
• Consumer Insights & Marketing Research
• Language courses (optional)

Then, you will have the chance to expand your knowledge and experience the workings of the Food & Beverage industry through the following Advanced Modules.

HR & Intercultural Challenges

• Negotiation in a Intercultural Context
• Effective Communication

Marketing Management

• Customer Value Management
• Marketing Planning & Communication Management
• Digital strategy for F&B

Sales & Retail Management

• Sales Management in F&B
• Trade, Retail & Category Marketing in the F&B industry

Strategy & Innnovation

• Marketing of Innovations & New product development
• Start-up & family business in F&B

Sustainability & Risk Management

• Sustainability and Risk for F&B Companies

Electives

• Advanced Finance and Management models for F&B
• Big data & Business analytics
• Introduction to AgriFoodTech Innovation
• Food waste management
• Social Media Marketing in F&B

Admission conditions

Required diploma(s) :

• Bachelor
• English fluency (level C1)

Employment opportunities & career impact

Employment opportunities :

Once you have completed the Master multiple scenarios will be open in a multinational company or in a small-medium enterprise, in a start-up or in a consolidated business in Europe or around the world.

INTERNATIONAL CAREER OPPORTUNITIES AS:

• Marketing Manager
• Brand Manager
• Product Manager
• Food & Beverage Department Manager
• International Regional Manager
• Communications Manager
• Export-Import Manager
• Entrepreneur
• Supply Chain Manager
• Product and Business Developer