KEDGE Business School MSc Marketing parcours Communication et Management d’Evènements

"Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

They all share the same aim: to help future graduates to be at the very pinnacle of their ability and to succeed in their future careers."

Le MSc Marketing forme les étudiants à 80 % des métiers du marketing. Son approche globale et innovante ouvre sur quatre expertises. Ce programme, co-construit avec des entreprises de renom, est en adéquation avec les attentes des recruteurs. Pour preuve : 90 % des étudiants sont embauchés moins de 6 mois après leur diplôme.

Parce que les métiers et les compétences du marketing évoluent au rythme des mutations de notre environnement, le MSc Marketing a été conçu pour y répondre. Les professeurs, issus du centre de recherche le plus reconnu au niveau européen le Marketing Center of Excellence, travaillent en continu avec des entreprises sur des projets communs. Ils font ainsi progresser la connaissance et les pratiques marketing et impliquent les étudiants dans leurs recherches. L’objectif : aider les futurs diplômés à être à la pointe de leur expertise.